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Nailing the press release..

2018-02-20T18:33:04+00:00

Nailing the Press Release Your product or service is ready to launch so it’s critical that you have an exciting press release to send out to your chosen media contacts.  Here at Business Espresso, we appreciate that while the format for a press release is basic, the content of the release should be anything but. Follow our top tips to writing a great press release that will make your company look professional, accessible and attractive to writers looking for stories….. A great headline - will pull in journalists seeking good stories. Your headline should be as engaging as [...]

Nailing the press release..2018-02-20T18:33:04+00:00

The Power of the “POP UP”!

2018-02-20T18:33:04+00:00

The Power of the "Pop Up"! So what is a pop up business or a pop up shop?  Whether you have launched a business that sells services or products, you can often get to the point where you want to be more visible to the public and get yourself out there for everyone to see.   We all know how expensive rent is and we don't always know which location is going to work best for our business or what is going to get those buyers interested, so before you take a risk and commit yourselves, think about [...]

The Power of the “POP UP”!2018-02-20T18:33:04+00:00